Using Unique and Memorable Illustrations in Web Design

You may have very well worked out the navigation plan, the content structure and the development part of your website, but something that really catches the eye of the user first is the aesthetics of the site. Sometimes even the most technically-advanced websites fail to make their mark due to the missing aesthetics. Using recognisable and memorable illustrations in the web design completes a website and makes it look visually appealing.

Business websites are not merely set up for providing contact information about your company; rather they are a very important branding tool that can help you reach out to the target audience and convey your message through your website. When using illustrations for branding purpose in a website, understanding the marketing aspects and user preferences is vital.
Using illustrations instead of icons and symbols makes your brand more attractive to the audience. A web designer can partner with an illustrator to create memorable and recognisable illustrations, so that whenever people see them, they immediately connect those to your website.

Where to use illustrations?

Illustrations in web design are an important branding tool, and it can be used in many areas of your website. Presented below are just few of the places illustrations can be used on a website –

• Logo – A logo generally is about a creative punch line and some design. But combining it with an illustration can have greater impact.

• In the header – Again using a distinguished illustration on the header of your website can be seen as your brand’s signature. So whenever the illustration is there, people would know which brand it represents.

• Background – Web designers can give a unique effect to their sites by using illustrations in the background. Illustrative backgrounds have the power to captivate the target audience quite easily. However, the designer needs to have special skills to use illustrations effectively in the background.

When using illustrations in a website, it is important to maintain consistency to have the maximum impact. Moreover, taking inspiration from other websites can also greatly help in empowering your online brand through illustrations.